Universal Reward Protocol is a blockchain-based protocol. It is a tokenized ecosystem where retailers can reward shoppers for multiple behaviors such as simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers. Universal Reward Protocol is already working with some of the largest retailers/brands worldwide including Carrefour, Auchan, Galeries Lafayette, and Nestlé.
The URP token is an Ethereum-based (ERC-20) cryptocurrency. It is the token that powers the platform as it will serve for the users to be rewarded when providing their shopping behavior data as well as to access the available goods and services.
Universal Reward Protocol ICO will begin on TBA. The ICO token supply represents 40% of the total token supply, so there is a total of 240,000,000 URP tokens available, for 0.1 EUR each. The ICO funding target is 5,000,000 USD, the funding cap is 20,000,000 USD and is expected to end on TBA or when the funding cap is reached. Unsold tokens will be reallocated to all buyers who participated in the token sale proportionally to their initial stake
Token Reserve Split (60%):
Universal Reward Protocol ICO features a bounty campaign as well as the following bonus structure, and the token will not be mineable.